September 9, 2025: The Cozy Cup

Sometimes the unexpected brings magic.

Years ago, the Starbucks coffee lab tested new concoctions. Workers swirled cups of chocolate and caramel, searching for the next big hit. And that’s when an underdog recipe surprisingly won.

The Pumpkin Spice Latte.

When market research showed how customers associated fall with football and pumpkin pie, the company anchored the flavor to the season itself. And a star was born.

Since that launch, PSL is the best-selling limited-time drink at Starbucks, with over 600 million sold. The real taste of sweater weather.

Consider this your official sign for a coffee break.