May 4, 2025: The Rolex Rethink

Until recently, I didn’t get it.

Expensive watches never appealed to me. Sure, I admire the beauty and craftsmanship. But dropping serious cash on a luxury timepiece like a Rolex? No way.

Why spend thousands on something my phone does for free? The idea seemed absurd, and no argument could’ve changed my mind.

Then my son, Luke, switched my perspective.

He explained a Rolex isn’t just a flashy accessory. It’s an investment. An heirloom to be passed down.

Luke shared a story about retired NFL star Shannon Sharpe. When someone asked why he wore such pricey wristwear, he replied, “You wear your watch to tell time. I wear mine to tell you how valuable my time is.”

Well, okay.

Earlier today, Luke, Jessica and I drove home from a wedding in Greenville, SC. We listened to a podcast all about the Rolex brand — the design, the mystique, the staying power.

Turns out, even James Bond wore one. So who knows? One day, my wrist might sport a Daytona.

I’ll just need Shannon Sharpe’s salary first.