October 18, 2025: The Pastry Perfume

Wanna smell like a donut?

Sweet scents are sneaking into the shower. Dunkin’ Donuts created Vanilla Sprinkle deodorants and Boston Kreme shampoos.

Dove partnered with Crumbl cookies on Lemon Glaze scrubs. Bath & Body Works launched Birthday Cake mists and hand sanitizers.

Dessert has hit the mainstream. What’s going on?

It’s like your armpits are hosting a bake sale. Or you won a fight with a cupcake.

Reactions split the room. Brands know these aromas can create strong opinions, but the debate is part of the fun.

Hey, wear your favorite flavor if it makes you happy. Uniformity is boring. Be a frosted donut in a world of blah soaps.

Just test before you go all in.

And be prepared if someone asks to lick you.