August 11, 2025: The Muscle Memory

For a long time, my flossing was hit or miss.

Not from lack of desire, but from forgetting. So, I set the floss right next to my toothbrush, and now the container stares at me every evening. Problem solved.

Business habits form in much the same way: through repetition and prompts. Any great company knows the slow, stubborn push of deliberate change.

Consider Chick-fil-A, which took a decade for a simple phrase to become second nature. When a customer says “Thank you,” the employee answers, “My pleasure.”

Founder S. Truett Cathy introduced the expression, but employees needed continual reinforcement before it stuck and became part of the brand.

Culture change needs more than a memo or a one-off training. To rewire muscle memory requires constant reminders.

Kind of like flossing — you have to see it enough times before the act becomes a reflex.

So tonight, if you remember to clean between your molars, maybe this little blog had something to do with it.

You’re welcome. Or rather, “My pleasure.”