September 16, 2025: The Confident Answer

While in Boston, Luke shared a golden truth with me: the SCIPAB acrostic.

He uses this tool during high-stakes presentations and briefings. A string of six letters that looks like nothing at first, but turns into a secret code once you know how to apply it.

SCIPAB.

Situation: State a clear fact about the circumstance.

Complication: Point out a problem standing in the way.

Implication: Explain what happens if the problem is ignored.

Position: Present your solution.

Action: Recommend the next move.

Benefit: Describe the positive outcome if the recommendation is followed

The beauty of this little method comes when someone throws you a tough question. Instead of fumbling, just slip into SCIPAB mode and suddenly you’re impossible to trip up.

A framework worth stealing.

Brian Forrester